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She called her experience on the series "a delight." She also worked as a character designer on the series. Other work įrom 2017 to 2019, she worked as an animator on Nico Colaleo's DreamWorksTV series, Too Loud. The short was also listed as a "Recommended Anthropomorphic Dramatic Short Work" on the Ursa Major Award website. The short was nominated and won for a Ursa Major Award in the "Best Dramatic Short Work" category. On September 30, 2020, Medrano released an animated short film titled "Bad Luck Jack", based on her webcomic ZooPhobia. In 2023, scholar Ben Mitchell described Medrano's Hazbin Hotel and Helluva Boss as series which were "sensationally popular" and an effective use of Patreon to subsidize the show's art "through monthly tiered payments". Animation Magazine said that A24 was taking a "bold step" by picking up the series.
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In August 2020, Hazbin Hotel was picked up for a full series by A24. In July 2020, Medrano released an animated music video for Hazbin Hotel called "Addict", featuring the Silva Hound song of the same name.
In November 2019, the pilot of Helluva Boss was released on her YouTube channel as well. In October 2019, the pilot episode of Hazbin Hotel was released on Medrano's YouTube channel. Cartoon Brew described her as a "paragon of indie success in animation". The company Horseless Cowboy assisted Medrano with voice casting during the first season of Helluva Boss, with Richard Steven Horvitz serving as the voice director. In an interview with Cartoon Brew, she said that much of the Hazbin Hotel pilot was funded by money from her Patreon, rather than income from YouTube's algorithm. Medrano serves as the director, writer and character designer for SpindleHorse Toons.
Medrano founded the animation studio SpindleHorse Toons, under which the pilot for Hazbin Hotel, the pilot and first season for Helluva Boss, and several animated shorts would be released. Hazbin Hotel would be crowdfunded through Patreon.
She continued to work on her webcomic ZooPhobia until 2016, when she ended it in order to focus her attention on Hazbin Hotel. She worked as a freelance animator for two years. Medrano received a Bachelor in Fine Arts and graduated from School of Visual Arts in August 2014. As a result, she became "relatively well-known" online for her animation and artwork, some of which she shared on her channel. In October 2014, she released an animated music video for the song "Die Young" by Kesha, which accumulated over 50 million views by October 2019. Medrano named the film after the song by Pitbull and Kesha, and its score had homages to the song as well. Medrano released her fourth year thesis film entitled "Timber" in 2014, for which she won a Dusty Award in "Outstanding Achievement in Character Animation". Medrano directed her first short animated film, titled "Son of 666" in 2013. In 2013, she started a webcomic titled ZooPhobia, which ultimately ran until 2016, ending so that she could find more time to develop Hazbin Hotel. Medrano launched her YouTube channel under the screen name "VivziePop" in 2012, building a dedicated online audience, who enjoyed her fanwork and original creations. Prior to joining YouTube, Medrano did assistant work on a thesis horror comedy film by Zach Bellissimo titled Blanderstein, in 2011. She is best known as the creator of the adult animated series Hazbin Hotel and Helluva Boss. Vivienne Maree Medrano (born October 28, 1992), also known by her online alias VivziePop, is an American animator, illustrator, comic creator and voice actress.
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